Issue #22

Editor’s Note

Rob Walling briefly mentioned the “Entrepreneur Madness” (attributed to Justin Vincent over at TechZing). It’s that time right after you have “the most awesome idea ever” and you buy a bunch of domain names, setup a site, order a log, spend a few hours cranking away on code… Then you wake up the next morning and you’re like “What?”.

Similarly there’s been a few posts on the 37 Signals Blog: Morning Tells the Truth and most recently I’m starting to believe nothing should be designed in a day that discuss how design that might look good at the end of the day doesn’t always the next morning.

Whether it’s the next big idea, a brand new design, or just how to solve a problem, most of those situations can be tempered or improved by walking away–sleeping on it, whatever–and just letting your subconscious mind chew on the problem.

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The Ultimate Pinterest Guide Part One: How To Set Up Your Pinterest Account

If you’re still hot on Pinterest and not caught up in the mass exodus then here’s a guide to get you started.

The Ultimate Pinterest Guide Part Two: No products? No problem.

And here’s part 2.

3 Ways to Create Buzz Before You Even Have a Prototype

4HWW Muse style.

Is Part-Time Freelancing a Good Deal?

Maybe, if you can still deliver in your free time.

Finding Early Customers When You Aren’t Internet Famous

More 4HWWish ideas.

Setting Your Business Free Through the Practice of Systematic Delegation

Interesting take on how to figure out what to delegate (or outsource, or subcontract)

Why Your Marketing is Missing the Mark (And How You Can Fix It)

Focus on value.

5 Top Google+ Tools and Apps for Marketing Pros

Rand Fishkin’s video below talks about all the free traffic Google wants to give you in exchange for sucking you dry through Google+. Here’s some more ways to help them/you.

How to Set Up a Google+ Page for Your Business

More how to setup Google+ Pages

Will Your Freelancing Business Rest in Peace?

Not the first time this has been brought up, but it’s worth thinking about.


Google Consumer Surveys

Google is finding yet another way to get more data on you, and your customers. It looks like they’re trying to compete with WuFoo types now.

Freelance Freedom #253: Directed Focus

Or clean your desk, or office, to feel busy.


Startup Marketing: How to Earn Customers Without Paying for Them

An hour long video to help startups, but talks about inbound marketing so should be useful for freelancers too. Really, really worth watching. Makes me want to do inbound/SEO stuff now. Like right now. Like stop writing this review and queueing up the newsletter now…

Startups For the Rest of Us Episode 76

Skip along to the 10 minute mark if you’re not interested in geekery or Rob & Mike’s updates to get to the meat of the episode where [mostly] Rob discusses Born Standing Up by Steve Martin and how the book covers why it’s easy to be great, but hard to be consistent. Definitely on my to listen/read list.


This week’s newsletter is brought to you by me. I built Freelance Funnel, a service that takes the headaches out of finding new leads. If you’re a new freelancer, or don’t have a big enough referral network to keep your pipeline full, you’ll definitely want to check it out. There’s even a 30 day free trial, so there’s nothing to lose.

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